Learn more about how we carry out our mission!


We Love Reading Model

Reading is essential to the development of a child's personality, imagination, brain, and communication skills.  However,  children must learn to love reading at an early age in order to fully benefit from it. Children can realize quickly that reading is exciting, inspiring, and that it opens new horizons. We believe that there is no child who does not like to read – only children who have not found the right book yet. Our model constitutes training local women, men and youth volunteers to hold reading sessions in public spaces in their neighborhoods where books are routinely read aloud to children. This is our “library”.  WLR chooses books that are both age and culture appropriate, exciting to children, neutral in content, and in the native language of the child. In addition to promoting the experience of reading, WLR empowers readers to become leaders in their communities, builds ownership in children and community members and serves as a platform for raising awareness about issues such as health and the environment.  The model can be replicated anywhere. It uses an existing common public space such as a mosque or community center. It doesn’t need a bookshelf since all books are given out, requiring only a collection of books that are read again and again.

Human-centered: WLR keeps the needs of the community at the forefront of every project we develop. Our local volunteers are the central part of our model. 

WLR is designed to meet the needs of the community. WLR approaches traditionally disadvantaged members of society and works to empower them to act as change-makers in their own communities, regardless of gender, religion, age, or socio-economic status.
Along with our focus on the community, we strive to implement participatory action research. 

This approach enhances effectiveness and efficiency, improves human well-being, user satisfaction, accessibility and sustainability; and counteracts possible adverse effects of use on human health, safety and performance.

We identified reasons for the lack reading for pleasure through research and conversations with community stakeholders. Through this process, we strived to create a culturally appropriate solution that addresses the root problem.

Our model is based on human involvement in every step of project: observing the problem within its context, and then brainstorming, conceptualizing, developing, and implementing the solution.

WLR ambassadors participate in two day trainings and the success of their library is entirely their own. Their ownership means that WLR Ambassadors are motivated to continue reading. Our program is based on the autonomy our volunteers: the volunteer chooses the time and location, manages the library, and does not report to anyone. They are free to stop for any reason, and read because they want to—for their community, children, and self.  

WLR’s model is designed to be culturally responsive--books are read in a child’s native tongue and reflect their own culture.

Grassroots/Community Based: At WLR, we believe in a community based approach, recognizing that local people develop the most successful solutions. We empower local volunteers to look for solutions to problems that they see within their own communities. We Love Reading ambassadors are encouraged to adapt their training to fit the needs of their communities. Our program is based on the concept of the butterfly effect – that small actions can have larger effects. Training just one person can have wide-reaching effects for the entire community, and with time, they can change the world.

More About the Ambassadors

WLR Ambassadors receive certified training in reading aloud to children.  After the training, ambassadors are required to share their newly acquired knowledge by training another woman to become an ambassador.  The ambassador doesn’t have to be highly educated, and trained readers are welcomed by their communities because they are from the neighborhood.  The community starts to respect them in a new way and supports their roles as leaders and change agents.  The community also begins to invest in the book collection, building ownership and responsibility of the library.

In Jordan and across the world, reading has been considered boring or a waste of time outside of academic or religious contexts. WLR is reshaping these attitudes and enabling people to discover the joy of reading.